Advertisers and Phorm

A user's browsing behaviour defines their needs and desires far more profoundly than any other measure, including demographics. With our sophisticated targeting technology, we can help advertisers and agencies reach the right consumer at the right time, almost anywhere on the Internet. Our technology also helps you to reach them the right number of times, eliminating costly ad impression wastage.

Phorm's technology, combined with its ISP partner relationships, overcomes the barriers typically associated with behavioural targeting: fragmentation and lack of richness of data.

Phorm's technology enables comprehensive user targeting and real-time campaign optimisation. Phorm provides the ideal contextual and behavioural solution for advertisers and agencies worldwide.

How It Works
While Phorm's targeting technology is extremely sophisticated, the core concept is quite simple:

1. Advertiser defines their target audience in an OIX campaign by a range of advertising triggers, including keywords, phrases, and URLs.
2. The user surfs the web.
3. Phorm's technology analyses pages the user visits for triggers and matches to the campaign
4. When the user next visits an OIX publisher, they are served the relevant ad replacing irrelevant ads."

Phorm's technology solution can be used by any size of advertiser or agency. To learn more, please contact us.