Publishers and Phorm
Phorm's unique targeting technology gives publishers the ability to raise overall revenue and unlock new opportunities from under-utilised inventory.
Phorm's proprietary solution contextually and behaviorally targets users on your site, delivering your clients' ads to the most relevant pages. Without any user downloads, our technology analyses thousands of ad triggers per user, in real time, placing the most appropriate ad directly in the browser. The result is increased revenue and greatly reduced wastage.
Publishers that work with Phorm benefit from:
- Scalable Technology
- Ease of Implementation
- Better User Experience
- Comprehensive Reporting
Zero risk for publishers
Publishers set the price they want to receive for each ad-slot. If the OIX can serve an ad at the publisher's price it will do so. If not, the publisher serves their default ad. Publishers only stand to gain.
Privacy Protection
Our advertisers, sites, and consumers can rest assured that our targeting is based strictly on contextual and behavioural relevance, meaning the user remains anonymous and no personally identifiable information is ever used.
To learn more, please contact us.
